The Marathon Universitario 2024 jersey celebrates the U's 100 years, traditionally cream in colour, with maroon details on the cuffs and collar. The front features a watermark-style repetition of the 100-year logo, which is also present on the back beneath the collar and on the numbers. Additionally, beneath its crest, it bears the inscription "CENTENARIO 1924 - 2024" (The letter O is replaced with the U's crest).
The jersey is available for purchase at the official Marathon Peru store, where customization is enabled, so you can buy the jersey with your name and number, or with that of your favourite U player. On the other hand, in the official Universitario store, for some reason unknown to us, we do not see the 2024 jerseys available among the hundreds of official U products being sold.
Regarding sponsors, the principal one in the prime frontal spot is the betting site "APUESTA TOTAL". As secondary sponsors on the back, we have the Chinese car brand "JETOUR" and the beer "CRISTAL" in the lower area. Mineral water "SAN CARLOS" also appears twice on the front in a much smaller size, one above the Marathon logo and one above the crest.
About the sponsors:
APUESTA TOTAL: Apuesta Total is an entertainment and sports betting company in Peru. It offers an online platform where users can place bets on a wide variety of sporting events, as well as participate in online casino games.
JETOUR: Jetour is a Chinese car brand that is part of the Chery Group. The brand focuses on manufacturing SUVs and crossovers with modern designs and advanced technology. Jetour has stood out for offering high-quality vehicles at competitive prices in the Chinese automotive market.
CRISTAL: Cristal is a Peruvian beer brand, produced by the company Backus and Johnston. It is a pilsner-style beer, with a refreshing and light taste, very popular in Peru and recognized for its quality and brewing tradition.
SAN CARLOS: San Carlos is a brand of natural mineral water from sources in Peru. It is known for its purity and freshness and is a popular choice among consumers looking for healthy and high-quality hydration.
The history of names on soccer jerseys is a fascinating narrative reflecting the evolution of the world's most popular sport over time. From its humble beginnings to becoming a global phenomenon, soccer has undergone significant changes in how players are identified on the field.
In the early days of organised soccer, jerseys did not bear names. Players were identified solely by their numbers, which were usually assigned based on their position on the field. This practice remained for decades, but over time, the inclusion of names on jerseys became an integral part of soccer culture.
The shift towards including names on soccer jerseys occurred gradually throughout the 20th century. As the sport gained popularity and television began broadcasting matches to an increasingly larger audience, there arose a need to identify players more clearly and accessibly for viewers.
One of the key moments in the history of names on soccer jerseys occurred during the 1954 World Cup when the Brazilian national team decided to include players' names on their uniforms. This move was pioneering and marked the beginning of a trend that would spread throughout the soccer world in the following years.
In the 1960s and 1970s, the practice of including names on jerseys became more common in leagues and tournaments worldwide. However, there was resistance in some quarters, especially in Europe, where soccer traditions were more deeply rooted and conservative.
In England, for example, the widespread adoption of names on jerseys did not occur until the 1990s. Premier League clubs were some of the last to make the change, but eventually, it became a standard feature across all teams.
The introduction of names on jerseys was not without controversy. Some soccer purists argued that this practice went against the essence of the game, which was based on the idea that players were part of a team and not standout individuals. However, the reality was that soccer was becoming a global business, and the commercialisation of the sport played an increasingly important role in its development.
Names on jerseys not only facilitated player identification for spectators but also became a marketing tool for clubs and sponsors. Fans could purchase jerseys with the names of their favourite players, generating additional revenue for the teams.
Over time, names on jerseys became an integral part of soccer culture. Players were identified by their names both on and off the field, and jerseys with names and numbers became a recognisable symbol of the sport.
In the modern era of soccer, names on jerseys are a standard across almost all levels of the game, from local teams to professional leagues and international tournaments. Technology has allowed names to be printed with greater accuracy and durability, and uniform designers have experimented with different styles and fonts to create unique and distinctive jerseys.
In summary, the history of names on soccer jerseys is a reflection of the sport's evolution over time. What began as an innovative practice in the 1950s became a standard feature in the soccer world, both for practical and commercial reasons. Names on jerseys not only facilitate player identification but also symbolise the culture and passion surrounding the world's most popular sport.
The history of numbers on soccer jerseys is fascinating and filled with evolution, tradition, and meaning. From the early days of organised soccer to the modern era of the world's most popular sport, the numbers on jerseys have undergone a series of changes and have acquired significance beyond simply identifying players on the field.
The use of numbers on soccer jerseys dates back to the early 20th century when the sport began to be organised more formally, and a way to identify players uniquely during matches was sought. Although early teams did not use numbers, this practice was soon adopted as a means to facilitate player identification for both spectators and referees.
One of the earliest records of the use of numbers on soccer jerseys dates back to 1928 when England's Arsenal FC became one of the first teams to use permanent numbers on the backs of their players. This innovation quickly spread to other teams and leagues worldwide, becoming a standard feature of the game.
In the early decades, numbers on jerseys were usually assigned sequentially, starting from the goalkeeper with number 1 and continuing to the last outfield player. However, over time, teams began to assign specific numbers to key players or particular positions on the field.
One of the most significant milestones in the history of soccer jersey numbers was the 1954 FIFA World Cup held in Switzerland. In this tournament, FIFA introduced for the first time the requirement that all players wear numbers from 1 to 22 on the back of their jerseys, facilitating player identification on the field and adding an additional element of excitement and recognition for spectators.
As soccer continued to grow in popularity and became a global phenomenon, the numbers on jerseys acquired greater symbolic and commercial importance. Numbers began to be associated with iconic players and specific positions on the field, and fans started to identify their favourite players by the number they wore on their backs.
In the 1970s, sponsorship in soccer began to play an important role in jersey number allocation. Teams began to sell advertising space on jerseys, which often affected the arrangement and design of the numbers. Some teams even replaced traditional numbers with sponsor logos, sparking controversy among purist fans.
Another significant aspect in the evolution of soccer jersey numbers was the introduction of three-digit numbers. As teams expanded their squads and participated in multiple competitions, it became necessary to have a greater number of available numbers. Three-digit numbers allowed teams to assign unique numbers to each player without worrying about duplication.
In the 1990s and early 2000s, with the rise of commercialisation and globalisation of soccer, jersey numbers became a fundamental element of team and player identity. Numbers began to be designed more creatively, with different fonts, colours, and styles reflecting the personality and character of each team.
Furthermore, with the growing influence of social media and celebrity culture, jersey numbers became a personal brand for players, often used as part of their personal brand off the field. Shirt numbers also became a significant element in merchandise sales, with fans purchasing replicas of their favourite players' jerseys.
In the modern era of soccer, jersey numbers remain an integral part of the game, though they have evolved considerably since the sport's early days. With the introduction of new technologies and materials in jersey manufacturing, numbers are now printed using advanced techniques that ensure durability and visibility during matches.
In summary, the history of numbers on soccer jerseys reflects the evolution of the sport itself. From humble beginnings to becoming a global phenomenon, jersey numbers have evolved from simply identifying players on the field to becoming a symbol of identity, tradition, and passion for players and fans worldwide.
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