The Marathon Universitario 2024 shirt celebrates the U's 100 years, traditionally cream in colour, with maroon details on the cuffs and collar. The front features a watermark-style repetition of the 100-year logo, which is also present on the back beneath the collar and on the numbers. Additionally, beneath its crest, it bears the inscription "CENTENARIO 1924 - 2024" (The letter O is replaced with the U's crest).
The shirt is available for purchase at the official Marathon Peru store, where customization is enabled, so you can buy the shirt with your name and number, or with that of your favourite U player. On the other hand, in the official Universitario store, for some reason unknown to us, we do not see the 2024 shirts available among the hundreds of official U products being sold.
Regarding sponsors, the principal one in the prime frontal spot is the betting site "APUESTA TOTAL". As secondary sponsors on the back, we have the Chinese car brand "JETOUR" and the beer "CRISTAL" in the lower area. Mineral water "SAN CARLOS" also appears twice on the front in a much smaller size, one above the Marathon logo and one above the crest.
About the sponsors:
APUESTA TOTAL: Apuesta Total is an entertainment and sports betting company in Peru. It offers an online platform where users can place bets on a wide variety of sporting events, as well as participate in online casino games.
JETOUR: Jetour is a Chinese car brand that is part of the Chery Group. The brand focuses on manufacturing SUVs and crossovers with modern designs and advanced technology. Jetour has stood out for offering high-quality vehicles at competitive prices in the Chinese automotive market.
CRISTAL: Cristal is a Peruvian beer brand, produced by the company Backus and Johnston. It is a pilsner-style beer, with a refreshing and light taste, very popular in Peru and recognized for its quality and brewing tradition.
SAN CARLOS: San Carlos is a brand of natural mineral water from sources in Peru. It is known for its purity and freshness and is a popular choice among consumers looking for healthy and high-quality hydration.
Club Universitario de Deportes, commonly known as Universitario, is one of the most important and representative clubs in Peruvian football. The history of their shirts and colours is a fundamental aspect of their identity and legacy in national sport.
Universitario was founded on August 7, 1924, and since then has been an integral part of Peru's football landscape. From its beginnings, the club adopted cream and white as the colours for its shirts, which have become recognizable symbols throughout the country.
Universitario's shirts have undergone changes over the years, reflecting both design trends and fan preferences. One of the most iconic brands that has dressed the team is Umbro, an internationally renowned British company that has worked closely with the club.
In its early years, Universitario's shirts were usually simple, with vertical stripes in cream and white. This classic design became a hallmark of the team and a source of pride for its supporters nationwide.
Over time, Universitario's shirts have evolved to incorporate new design elements and textile technology. Details such as polo necks, geometric patterns, and breathable materials have been introduced to enhance the players' performance on the field.
In addition to Umbro, other important brands have been suppliers of Universitario's shirts throughout its history. Adidas, Marathon Sports, and Walon are some of the companies that have left their mark on the design and manufacture of the team's shirts.
Cream and white are a fundamental part of Universitario's visual identity. These colours not only represent the history and tradition of the club but also symbolize the unity and fighting spirit that characterize the team and its supporters.
Universitario's shirts have witnessed historic moments in Peruvian football, including victories in local and international tournaments. They have been worn by some of the country's most outstanding players and have been celebrated by generations of fans who have seen their team triumph on the playing fields.
In summary, the history of Universitario's shirts is a story of tradition, identity, and passion for football. These shirts are not just sportswear but symbols of a community of fans who continue to support their team with fervour and dedication in every match.
The history of names on football shirts is a fascinating narrative reflecting the evolution of the world's most popular sport over time. From its humble beginnings to becoming a global phenomenon, football has undergone significant changes in how players are identified on the field.
In the early days of organised football, shirts did not bear names. Players were identified solely by their numbers, which were usually assigned based on their position on the field. This practice remained for decades, but over time, the inclusion of names on shirts became an integral part of football culture.
The shift towards including names on football shirts occurred gradually throughout the 20th century. As the sport gained popularity and television began broadcasting matches to an increasingly larger audience, there arose a need to identify players more clearly and accessibly for viewers.
One of the key moments in the history of names on football shirts occurred during the 1954 World Cup when the Brazilian national team decided to include players' names on their uniforms. This move was pioneering and marked the beginning of a trend that would spread throughout the football world in the following years.
In the 1960s and 1970s, the practice of including names on shirts became more common in leagues and tournaments worldwide. However, there was resistance in some quarters, especially in Europe, where football traditions were more deeply rooted and conservative.
In England, for example, the widespread adoption of names on shirts did not occur until the 1990s. Premier League clubs were some of the last to make the change, but eventually, it became a standard feature across all teams.
The introduction of names on shirts was not without controversy. Some football purists argued that this practice went against the essence of the game, which was based on the idea that players were part of a team and not standout individuals. However, the reality was that football was becoming a global business, and the commercialisation of the sport played an increasingly important role in its development.
Names on shirts not only facilitated player identification for spectators but also became a marketing tool for clubs and sponsors. Fans could purchase shirts with the names of their favourite players, generating additional revenue for the teams.
Over time, names on shirts became an integral part of football culture. Players were identified by their names both on and off the field, and shirts with names and numbers became a recognisable symbol of the sport.
In the modern era of football, names on shirts are a standard across almost all levels of the game, from local teams to professional leagues and international tournaments. Technology has allowed names to be printed with greater accuracy and durability, and uniform designers have experimented with different styles and fonts to create unique and distinctive shirts.
In summary, the history of names on football shirts is a reflection of the sport's evolution over time. What began as an innovative practice in the 1950s became a standard feature in the football world, both for practical and commercial reasons. Names on shirts not only facilitate player identification but also symbolise the culture and passion surrounding the world's most popular sport.
The history of numbers on football shirts is fascinating and filled with evolution, tradition, and meaning. From the early days of organised football to the modern era of the world's most popular sport, the numbers on shirts have undergone a series of changes and have acquired significance beyond simply identifying players on the field.
The use of numbers on football shirts dates back to the early 20th century when the sport began to be organised more formally, and a way to identify players uniquely during matches was sought. Although early teams did not use numbers, this practice was soon adopted as a means to facilitate player identification for both spectators and referees.
One of the earliest records of the use of numbers on football shirts dates back to 1928 when England's Arsenal FC became one of the first teams to use permanent numbers on the backs of their players. This innovation quickly spread to other teams and leagues worldwide, becoming a standard feature of the game.
In the early decades, numbers on shirts were usually assigned sequentially, starting from the goalkeeper with number 1 and continuing to the last outfield player. However, over time, teams began to assign specific numbers to key players or particular positions on the field.
One of the most significant milestones in the history of football shirt numbers was the 1954 FIFA World Cup held in Switzerland. In this tournament, FIFA introduced for the first time the requirement that all players wear numbers from 1 to 22 on the back of their shirts, facilitating player identification on the field and adding an additional element of excitement and recognition for spectators.
As football continued to grow in popularity and became a global phenomenon, the numbers on shirts acquired greater symbolic and commercial importance. Numbers began to be associated with iconic players and specific positions on the field, and fans started to identify their favourite players by the number they wore on their backs.
In the 1970s, sponsorship in football began to play an important role in shirt number allocation. Teams began to sell advertising space on shirts, which often affected the arrangement and design of the numbers. Some teams even replaced traditional numbers with sponsor logos, sparking controversy among purist fans.
Another significant aspect in the evolution of football shirt numbers was the introduction of three-digit numbers. As teams expanded their squads and participated in multiple competitions, it became necessary to have a greater number of available numbers. Three-digit numbers allowed teams to assign unique numbers to each player without worrying about duplication.
In the 1990s and early 2000s, with the rise of commercialisation and globalisation of football, shirt numbers became a fundamental element of team and player identity. Numbers began to be designed more creatively, with different fonts, colours, and styles reflecting the personality and character of each team.
Furthermore, with the growing influence of social media and celebrity culture, shirt numbers became a personal brand for players, often used as part of their personal brand off the field. Shirt numbers also became a significant element in merchandise sales, with fans purchasing replicas of their favourite players' shirts.
In the modern era of football, shirt numbers remain an integral part of the game, though they have evolved considerably since the sport's early days. With the introduction of new technologies and materials in shirt manufacturing, numbers are now printed using advanced techniques that ensure durability and visibility during matches.
In summary, the history of numbers on football shirts reflects the evolution of the sport itself. From humble beginnings to becoming a global phenomenon, shirt numbers have evolved from simply identifying players on the field to becoming a symbol of identity, tradition, and passion for players and fans worldwide.
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